I am a huge believer in the idea that we’re going to begin seeing more and more organizations that have a very explicit social mission but operate within traditional markets and rely on sustainable sources of revenue to survive and grow. This NY Times article cites a couple such attempts, though it somehow suggests the movement is limited to the high tech sector, which it certainly isn’t.
Anyhow, here’s my favorite piece of that article…
“We went through all these decades where we had nonprofits that thought business was evil and sustainability was irrelevant,” said Debra Dunn, an associate professor at the Hasso Plattner Institute of Design at Stanford who advises social entrepreneurs. “Now there has been an influx of business thought. People are saying, ‘I have enough money and I care.’”
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