I want to extend a hat tip to Jon Ingham for picking up on this fabulous article from C.K. Prahalad.
Prahalad is a Professor of Corporate Strategy at the Ross School of Business at the Univ of Michigan. He, along with Gary Hamel, is responsible for the concept of Core Competence, and independently he has authored a number of articles and a book revolving around how to serve the poorest of the world’s poor while still making a handsome profit.
It’s inspiring work – who wouldn’t want to make lots of money and change the world for the better in the process?! – and it’s great business sense considering the sheer numbers and aggregate spending power of that vastly underserved demographic.
Please take a read. Article
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